When most sellers position their homes for sale they usually do so by setting an asking price of one hundred dollars less than a number like $200,000, $250,000, $350,000. For example, most sellers (and usually upon the advice of their REALTOR) would position their home for sale for $299,900 rather than an even $300,000.
However, the seller who positions their home for sale at $299,900 is invisible to a buyer who searches online for houses $300,000 and up!
If a buyer searches Realtor.ca using the default price parameters (as most buyers do) for houses $300,000 to $350,000, the house listed for sale for $299,900 is left off of the list! However, if the same house was priced right on $300,000, it would be included in searches of houses up to $300,000 AND over $300,000!
Pricing on the evens gives you both sides of the search instead of one and therefore two types of buyers for the same price!