When most sellers position their homes for sale they usually do so by setting an asking price of one hundred dollars less than a number like $500,000, $550,000, $650,000. For example, most sellers (and usually upon the advice of their REALTOR) would position their home for sale for $499,900 rather than an even $500,000.
However, the seller who positions their home for sale at $499,900 is invisible to a buyer who searches online for houses $500,000 and up!
If a buyer searches Realtor.ca using the default price parameters (as most buyers do) for houses $500,000 to $550,000, the house listed for sale for $499,900 is left off of the list! However, if the same house was priced right on $500,000, it would be included in searches of houses up to $500,000 AND over $500,000!
Pricing on the evens gives you both sides of the search instead of one and therefore two types of buyers for the same price!