I’m sure you won’t be surprised that 92% of buyers use the internet today when searching for a home. After all, you’re reading this in the same place that buyers look for real estate! And why not? There is no other medium that is as easy to access and that showcases so much information.
If you’re like me and do the majority of your web browsing on your smartphone or tablet, you’ll know how frustrating it is to browse a website when you have to constantly “pinch and squeeze”. If I can’t easily find what I am searching for, I get discouraged…quickly. When this happens I look for another site that is easy to view on my smartphone.
That’s why, when the team at Erie’s Edge decided it was time for an online facelift, we knew it had to be mobile friendly. Just take a look at the difference between the Pope’s Inaugurations of 2005 and 2013 to see just how much we rely on our smart phones today.
The number one listing feature that buyers value most are photos. And lots of them! What do you think when you’re viewing a property online and it only has one or two photos? You probably ask yourself, what are they hiding, or what’s wrong with this house…right? And have you seen some of the photos being used to present properties for sale? Some are so bad that there’s even a Facebook group called “Really Bad MLS® Photos” (you can be assured that you’ll never find any of the Erie’s Edge team’s photos there). Check it out if you want a good chuckle sometime. We literally invested an unthinkable amount of hours scouring hundreds of real estate websites and researching what website features matter most to real estate buyers and sellers, so that we were able to deliver a stunning online presence. We hope you’ll agree that EriesEdge.com presents our clients’ properties as professionally mastered listings.
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